Last week, Robeks Fresh Juices and Smoothies® announced the launch of our new Online Ordering program allowing customers to place orders directly from our desktop or mobile devices. The cornerstone of our program is a new mobile app that is now available to the public.
After completing a smaller pilot program that was launched towards the end of 2017 at select locations, our chain of Robeks locations, known for our made-to-order juices, smoothies, and bowls, was ready to launch our latest digital initiative nation-wide.
“This is a big step for us and a great convenience for our customers,” said company President David Rawnsley. “Our mobile ordering initiative follows two other recent initiatives aimed at improving our customer experience. We launched a new menu this past summer with the introduction of our Superfood smoothies and a completely revamped and expanded Acai Bowl offering. In addition, our remodel program is gaining momentum and we expect roughly half our stores will operate in our latest generation design by the end of 2018.”
“We saw a great response from our customers to the changes we introduced through our new menu, and that response is reflected in our same store sales which are up over 10% since June of last year.” Matt Furman, Robeks Vice President of Marketing shared in an interview. “We want to keep the momentum going in 2018 and give our customers the advantage of ordering their favorite products conveniently and from anywhere.”
Robeks enjoys a loyalty customer base of over 150,000 users. Our loyalty program is point based with 12 points equaling one “rewards dollar” that can be put toward any in-store purchase and now online purchases as well. Loyalty members also receive a free small classic smoothie on their birthday. The Robeks Rewards loyalty program will be fully integrated into the new online ordering program upon its debut.
“Beyond just making online ordering available, we wanted to ensure our current and new loyalty customers were still being rewarded for shopping with us.” said Director of Technology, John Schattinger. “We’re excited about all the new features we’re going to be bringing to them with our online ordering program.”
Users can get the Robeks Online Ordering app now, available on both the App Store and Google Play.
