Franchising can be a rewarding path to business ownership, but every opportunity is different. Before investing in a franchise, make sure you’re asking the right questions. From startup costs and support systems to brand positioning and the franchisee experience, the best way to evaluate a franchise is by digging into the details.
Ready to take the next step in business ownership? At Robeks, we’ve been helping aspiring franchisees find success in the juice and smoothie space for nearly 30 years. Here are 10 essential questions to ask when buying a franchise—plus, why they matter and what you should be listening for.
Why the Right Questions Matter When Buying a Franchise
The franchise landscape is diverse. Some systems are built for growth and support, while others can leave new owners guessing. The following questions will help you assess franchise opportunities across multiple areas and identify potential red flags. Ultimately, the right answers are a sign of a franchise that’s transparent, resilient, and ready to support your success.
10 Questions to Ask Before Investing in a Franchise
1. What is the total initial investment, and what does it cover?
Franchise fees are just the beginning. Before investing, you’ll need to understand the full range of expenses. Expenses can include equipment, buildout, marketing, and working capital. A strong franchisor will offer a detailed breakdown of costs included in their Franchise Disclosure Document (FDD). At Robeks, for example, the total initial investment typically ranges from $298,050 to $511,500.
2. How long does it typically take to break even?
Understanding your expected ramp-up period is essential for financial planning. While the exact timeline can vary, Robeks provides guidance to help you make informed decisions. Our Vice President of Franchise Sales will walk you through Item 19 of the FDD and support your due diligence process to help you understand Robeks’ profitability and what to expect on the path to break even.
3. What kind of ongoing support do franchisees receive?
Franchise training and support can be a make-or-break factor, especially for first-time owners. Training, marketing guidance, and operations tools should all be part of the package. That’s why Robeks offers comprehensive brand and operations training, grand opening support, and ongoing access to our experienced operations and marketing teams.
4. Can I speak with current franchisees?
Talking with existing franchisees gives you a level of insight that no brochure can match. At Robeks, we’re proud of our franchisee relationships and always encourage prospective candidates to hear directly from owners already operating in the system.
5. What are some common challenges new franchisees face?
No franchise system is without challenges. A franchisor’s transparency in answering this question is key. Will you be operating in a particularly competitive niche? Navigating unique real estate challenges? Managing a tight labor market? A good franchisor will be upfront about these challenges and explain how they help franchisees overcome them.
6. What are the key performance metrics used to evaluate success?
Understanding how your performance will be measured helps align your efforts. Metrics like average unit volume (AUV), labor costs, and customer retention are all good signs of a data-driven franchise. At Robeks, our top 20% of stores achieved an average AUV of $1.1 million in 2024.
7. How do you stay competitive in your category?
Franchise success depends on standing out in a crowded market. Ask how the brand differentiates itself through menu innovation, technology, and the customer experience. Robeks stays competitive with unique offerings like our Performance Plus Smoothie category and premium toasts. These craveable, on-trend menu items keep customers engaged and help Robeks stand out in the smoothie and juice space.
8. What’s the average turnover rate of franchisees?
High turnover can suggest franchisee dissatisfaction. Ask how long franchisees typically stay and why others have left. Robeks boasts strong franchisee retention, with many of our owners operating multiple units and remaining active advocates of the brand.
9. What red flags should I watch out for in a franchise opportunity?
Even strong franchise opportunities require careful vetting. Watch for warning signs like limited financial transparency, weak training and support, or unresolved legal issues. A trustworthy franchisor will be upfront about potential risks and open to answering tough questions. It’s also important to look at the tenure and experience of the leadership team. Long-standing, stable leadership is often a strong sign of a brand’s credibility and long-term vision.
10. How much flexibility is there in operations or local marketing?
Franchising doesn’t mean giving up all control over your business. Ask how much flexibility you can expect when it comes to hiring team members, building local partnerships, or getting involved with your community. Robeks equips every owner with clear brand guidelines while empowering you to make your store your own.
Ready to Ask the Right Questions?
At Robeks, we believe that informed franchisees are empowered franchisees—and we know that’s where success starts. If you’re ready to explore ownership with a proven brand in the growing better-for-you segment, our team is ready to talk. Submit your inquiry today to start the conversation.
