Blog

Why the Hummingbird?

From the beginning, Robeks wanted a brand symbol that communicated the essence of our smoothie and juice franchise. Hummingbirds are bursting with energy and are known worldwide as pollinators of fruits. The amazing, colorful birds are tireless in their search for the best food that nature provides — just like Robeks. Most live in tropical… Read More »


ROBEKS RE-OPENS LOCATION IN FALLS CHURCH, VA

ROBEKS is hosting a family friendly celebration to showcase their remodeled location under new ownership. FALLS CHURCH, VA (APRIL 29, 2019) – Robeks Fresh Juices and Smoothies announces the re-opening of its location at West End Plaza under new ownership. A grand re-opening celebration is set for Saturday, May 4, 11AM to 2:00 PM with… Read More »


ROBEKS SUPPORTS LOCAL STUDENTS IN THEIR ROAD TO DECA NATIONALS

The Sweet Taste of a Job Well Done LOS ANGELES (March 29, 2019) – Robeks recently partnered with three girls from New Milford High School in Connecticut to help them with their DECA (Distributive Education Clubs of America) presentation that they would compete with at the state level. Sophie McSherry, Sarah Mickelson, and Ayden O’Neill,… Read More »


Robeks Fresh Juices and Smoothies Welcomes Mitch Baker as Vice President of Marketing

Experienced retail professional returns to leading national fresh juices and smoothies brand. LOS ANGELES (February 25, 2019) – Robeks Fresh Juices and Smoothies welcomes Mitch Baker as Vice President of Marketing. With a variety of marketing experience across many industries, Baker plans to take Robeks to the next level with his knowledge and expertise. Baker… Read More »


ROBEKS EXPANDS IN CONNECTICUT

Franchise grows for local business owners Robeks Fresh Juices and Smoothies is growing in Connecticut with the addition of new location in Shelton. This marks the seventh location in the state and the second location for franchise owners Patrik Kovac and Mark Henriques. “Both Mark and I are extremely excited to be opening our 2nd location… Read More »


Franchisee interview: Q&A with Mark Van Kirk of McLean, Virginia

Robeks Fresh Juices & Smoothies talks to franchisee in Northern Virginia Northern Virginia now has another healthy eating option thanks to the opening of a Robeks Fresh Juices & Smoothies franchise in McLean, Virginia. Mark Van Kirk, who is also still the acting President of Harrison Ritchie Company, a private oil and gas company, said… Read More »


The Robeks Story

David Robertson opened the first Robeks  in 1996 in the Westchester neighborhood of Los Angeles, just north of LAX. The Harvard graduate was a health-conscious eater who was dismayed at the options for fast dining and a huge fan of fruit smoothies that health food stores sold. Roberston’s idea was simple: he believed there was… Read More »


Bowls Are Booming!

It’s simple. It’s a blend of wholesome fruits at its base (not unlike a smoothie) and topped with a bunch of delicious goodies. The blended base of these bowls more commonly features the superfruit that continues to grow in popularity…Acai. This berry from the Amazon rainforest gives these bowls its distinct purple color which has… Read More »


Fresh Juice And Smoothie Concept Adds Another Location To The Cleveland Area While Current Stores Get A Makeover

October 15, 2018, CLEVELAND, Oh. – As part of the community since 2003, Robeks has been blending up great tasting and healthy smoothies, juices, and bowls that have left customers thirsty for more. So much so, that Robeks has opened its newest location right in Downtown Cleveland. The newest location on Euclid avenue opened last… Read More »


FAQ and Quick Facts

How to Start a Smoothie Business: Minimum qualifications For single store: Min. $100,000 in liquid capital; $300,000 in tangible net worth For 3 Stores: Min. $250,000 in liquid capital; $700,000 in tangible net worth For Area Developer: Min. $400,000 Liquid; $1 million in tangible net worth A FICO score above 680 Knowledge of the trade… Read More »