Opening a Robeks franchise is an exciting opportunity, but like any business venture, it requires careful planning, plenty of passion, and a clear understanding of the financial investment involved. While Robeks’ product line is built on crave-worthy smoothies and fresh, better-for-you ingredients, building a successful store is about more than just the menu.
This guide will walk you through each component of your initial investment. From equipment and real estate to licensing and marketing, see where your capital goes — and how each cost supports the launch of a strong, sustainable business.
Initial Investment Costs for a Robeks Franchise
The typical initial investment required to open a Robeks franchise ranges from $298,050 to $511,500. This includes everything from your initial franchise fee to your first few months of operating expenses. Your final investment will depend on your location, size, buildout needs, and market conditions.
Let’s take a closer look at what franchisees can expect.
Initial Franchise Fee
$30,000
With your initial franchise fee, you’ll get access to our beloved brand, proven systems, and dedicated franchisee training and support. Discounted rates are available for veterans and existing Robeks franchisees.
Training Travel & Lodging
$0–$7,300
The cost of training is included with your initial franchise fee, but you may need to plan for travel and lodging. This covers any necessary flights, hotel stays and meals for you and up to one other team member to attend our 10-day, hands-on training program at one of our designated Certified Training Centers. During this time, you’ll learn everything from product preparation to facilities management, and you’ll leave ready to run your store.
Leasehold Improvements
$119,000–$243,000
Turning an empty retail space into a vibrant Robeks location is about more than just the decor. To ensure your location conforms to our comprehensive store specifications, you may need to make improvements to lighting, flooring, retail displays and more. These upgrades help create an environment that reflects the Robeks brand while prioritizing efficiency, safety, and overall customer experience.
Equipment
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General Equipment: $91,000–$110,000
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Store Fixtures: $4,200–$13,600
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Signs: $4,750–$15,000
This is where your Robeks store starts coming to life! Your investment will include blenders, vegetable juicers, refrigeration units, freezers, prep tables, POS terminals, menu boards, seating, custom Robeks signage and more. All equipment is selected to maximize operational efficiency and support a top-tier customer experience.
Computer Systems
$6,200–$13,600
Your tech stack includes your POS system, two self-service kiosks, a kitchen display system, and any networking services or software required to operate your business. Every element is designed to make managing your Robeks and delighting your guests — simple and streamlined.
Professional Fees
$14,000–$18,500
We recommend consulting an attorney who specializes in retail real estate to provide guidance regarding legal documents, lease agreements, permits, and entity formation. These estimated professional fees cover the costs of your attorney, accountant, and any other consultants who help make sure your business is set up correctly from the start.
Security Deposits, Utility Deposits & Business Licenses
$3,700–$11,900
Before beginning operations, you may be required to pay deposits to your landlord, utility providers, or other vendors. Lease security deposits typically cover up to one month of base rent but do not include additional costs such as common area maintenance (CAM), real estate taxes or insurance. Requirements for these deposits vary by location and vendor, so it’s important to plan ahead for these expenses as part of your store setup.
Real Estate Costs
$3,000–$10,000
Securing the right retail space is a key part of launching your Robeks store. We help you evaluate potential sites based on visibility, accessibility, foot traffic, and surrounding demographics. Monthly rent for a traditional Robeks location generally ranges from $3,000 to $7,000, excluding CAM, utility charges, or additional site-specific expenses. Your actual rent will vary based on your market, the condition and size of the space and your credit history.
Opening Inventory
$9,500–$10,800
You can’t open a smoothie business without the right ingredients! This cost covers everything you’ll need to start serving customers from day one. From proprietary products like our Premium Nutrition Boosts to basics like produce, dry goods, and other nutritional items, you’ll have the makings to start serving up smoothies, juices, bowls, toasts and other fan favorites from the Robeks menu.
Grand Opening Advertising
$7,500
First impressions matter. This required marketing budget must be spent no later than 90 days after the initial launch of your Robeks location and will help you spread the word. Our franchise support team will provide guidance on how to make the most of your advertising budget.
Insurance
$600–$1,200
From general liability to personal injury coverage, you’ll be expected to obtain a number of insurance policies to protect your business. This estimate includes the amount needed to cover the insurance premiums for the minimum coverage Robeks requires.
Additional Funds (First 3 Months of Operation)
$4,600–$19,100
We recommend setting aside additional funds to cover operating costs during your first three months in business. This estimate includes expenses not listed elsewhere, such as employee payroll, office supplies, uniforms, promotional materials, loyalty program fees, and business management software. We always encourage consulting a financial advisor and speaking with current Robeks owners to better understand your potential cash flow and startup needs.
Explore Smoothie & Juice Bar Franchise Costs with Robeks
Opening a Robeks isn’t just an investment in delicious smoothies, juices and bowls — it’s an investment in a thriving industry, a trusted brand, and a business model designed for long-term success. With more than 25 years of franchising success, Robeks has built a reputation for quality, innovation, and franchisee support that stands out in the better-for-you food space.
From your store equipment to grand opening marketing, every dollar you invest goes toward building a strong business foundation. And you won’t be doing it alone. Our dedicated support team is here to guide you every step of the way.
Whether you’re a first-time entrepreneur or an experienced multi-unit operator, Robeks offers an opportunity to invest in something meaningful. Contact our franchise development team today to review the complete FDD and take the first step toward owning your own Robeks.
