Robeks Fresh Juices and Smoothies Franchise
A best-in-class, trend-setting franchise that’s expanding worldwide
Robeks Fresh Juices and Smoothies Franchise is — and always has been — a trailblazer in the smoothie and juice bar industry. When we launched our first store in Southern California in 1996, smoothies and fresh-squeezed juices were still considered a niche product for the athletic and ultra-health-conscious consumer. These days, it’s with great pride that we note that the health trends are starting to catch up with us. Healthy smoothies and fresh-squeezed juices have definitely hit the mainstream.
Robeks features products made with farm-fresh ingredients — naturally ripened fruits and vegetables that retain nutrients and live enzymes and natural flavor. Our fresh-pressed juices and smoothies are always handcrafted and made to order while the customer watches. Customers can watch our sales associates squeeze the juice from fresh whole fruits and vegetables, and it is ready in moments. We don’t use artificial ingredients, preservatives or flavoring.
Growing in worldwide markets
Robeks Fresh Juices and Smoothies Franchise has 100 stores open and is in the midst of a sustained surge in growth. We saw average unit volumes rise in 2012, 2013, and 2014 and are on track with a growth objective of 20%-25% per year.
The increase in sales and popularity is driven by many factors — successful and ongoing rollouts of popular menu items, an ever-increasing demand for convenient products made with the healthiest, freshest and highest-quality ingredients and the demand for fresh-squeezed juices.
“The integrity and quality of our fresh-squeezed juices and smoothies are the very best on the market,” says Robeks President David Rawnsley. “We also make it easy to purchase a franchise, and that makes us very attractive to potential franchise partners who want a real and tangible pathway toward success. The opportunity is huge for businesses that help people live better, healthier lives.”
Another notable factor is driving growth is our Next Generation concept, a redesign of the interior and exterior of a typical Robeks store that was introduced in 2014. The new prototype — just less than 1,000 square feet — is designed to make Robeks more convenient and accessible to customers and more efficient and profitable for franchisees.
Cost and fees
The estimated total initial investment for a Robeks Fresh Juices and Smoothies Franchise ranges from $228,500 – $339,500. The initial franchise fee is $25,000, and there are discounts on the franchise fee when purchasing more than one franchise. Military veterans receive a generous discount.
In 2014 average unit volume sales at Robeks franchises was $426,400, a 3.9% increase over the previous year. The top 20% of Robeks units have an average yearly revenue of $664,000 and a sales to investment ratio of 2:1. The top 40% of Robeks franchises have average revenue of $574,000. NOTE: A new franchisee’s results may differ from the represented performance.
Best-in-class fresh-pressed juices and smoothies
When it comes to innovation and quality, Robeks is far ahead of its competitors in the juice and smoothie industry. Since our beginning days as one of the first nationally franchised smoothie franchises, we’ve focused on helping our customers take back control over what they put into their bodies. We see a smoothie or a glass of fresh-squeezed juice as more than a meal replacement or snack — they are important parts of living a healthy life, and they’re crucial for people who are time-crunched and want to take care of their bodies.
True to our reputation as an industry trailblazer, Robeks radically expanded its fresh raw juice lineup in 2012. The quality and scope of our juicing menu sets us apart from competitors, many of whom sell juices that sit on shelves or are made from powders or syrups. Kale, spinach, cucumbers, celery, beets, ginger and cayenne peppers are all on the menu — as well as apples, lemons, oranges and carrots.
The Robeks opportunity: a legacy brand in a hot industry
The global market for the smoothie and juice bar industry is hot and getting hotter. The Global Industry Analysts market research firm predicts the industry will reach $10.7 billion a year worldwide by 2015. U.S. sales in 2014 hit $2.2 billion, and the industry grew 35% from 2012 to 2014, according to IBIS research.
There hasn’t been a significant slowdown of growth in this sector in years because nutrition and healthy lifestyles are no longer just a fad.
Robeks is known as a legacy brand. Typically legacy brands have a long track record of offering highest-quality products, services and best practices. In the computer industry, it’s Apple. Among car manufacturers, BMW stands out. When it comes to smoothie franchises, Robeks fresh juices and smoothies franchise is the one.
“Owning a Robeks Fresh Juices and Smoothies franchise presents a terrific opportunity for experienced business people who are looking to diversify their portfolios by investing in a company with growing sales and a premium product,” says Robeks President David Rawnsley.
Why customers love Robeks
A typical Robeks store attracts customers from a wide demographic, and that means more business for our franchisees. We’ve built a brand that is synonymous with healthy lifestyles and active living, and we appeal to everyone from the fitness buff to the on-the-go professional to the Baby Boomer who wants to stay healthy.
Our menu caters to individual needs, thus delivering an unparalleled customer service experience. We don’t just want to sell a smoothie or an order of fresh-squeezed juice. We want it to fit the individual customer’s dietary desires and needs. The flexibility of the Robeks menu comes from almost two decades of paying close attention to nutrition, which allows us to cater to everyone.
One thing is clear: The demand for healthy eating trends is not going away. A 2014 Nielsen study of more than 30,000 respondents in 60 countries found that 49% consider themselves overweight, and half are trying to lose weight. Forty-six percent of respondents said they are trying to eat fewer processed foods, and 59% say they are cutting down on fatty foods — a decline of 14 percentage points from 2011.
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