Why Fruit Smoothies?
From the beginning of the smoothie industry, smoothies have been a convenient, grab and go healthy meal in a cup or bowl. If someone is in a hurry, they can walk into one of our stores and walk out a few minutes later with a nutritious smoothie that can help them reach the 9 to 13 daily servings of fruits and vegetables that the U.S. Department of Health and Human Services recommends. Smoothies and Smoothie Bowls from our healthy franchise are an excellent replacement for the typical junky, fast food meal.
The tropical regions of South America, especially Brazil, are the largest suppliers of fresh fruit and natives of this region are well versed on the health benefits of juice. For centuries, juice and fruits have been a staple of a healthy diet for much of South and Central America.
As Americans become more aware of the need to live a healthy lifestyle, they are turning to diets that are also high in whole fruits and vegetables and the fresh juices that come from them. When you peel a banana or eat a strawberry, you know that what you are putting in your body is natural, not processed. At Robeks, customers see every ingredient as it goes into the blender — whether it’s a pineapple, wheat grass, a banana, a mango, or a wholesome dairy product.
They can see and smell the quality that will be going into their bodies.
The success of the Robeks healthy franchise concept has drawn the attention of fast food competitors, who have added “smoothies” to their menu in an attempt to expand their business. The competition hasn’t slowed us down. Instead, we’ve been able to educate our customers and communities about the difference between our fresh, natural smoothies and those made by fast food giants, which may include additional processed sugars, powdered milk products, and other artificial ingredients.
Like any other business, serving the highest quality product is always a sustainable market position.
With this national emphasis on healthy eating, Robeks hopes to nudge more Americans toward selecting premium, natural, wholesome fruit smoothies instead of high-fat, high-calorie, processed foods.
“Our customers are health conscious and smoothie savvy,” says Robeks franchise owner Bob Kenz. “We continually educate them about our products so they are equipped to make more informed decisions when it comes to staying healthy while eating conveniently.”
Robeks President David Rawnsley emphasized that “Robeks smoothies are different from fast food, quick service smoothies. Ours contain premium, quality ingredients. Americans need healthier, more wholesome foods, even when they are on the run. As an alternative to fatty, greasy meals, a whole-fruit smoothie is a satisfying way to enjoy essential vitamins, minerals, protein, fiber, and vital antioxidants.”
From the moment customers walk into our healthy franchise and hear blenders whirling, they know they are not in a fast food place. Robeks smoothies are made-to-order and carefully prepared by hand, not dispensed from a machine.