3 Key Characteristics of a Robeks Franchise Owner
A passion for health, a love of community and stable financials are needed
With more than 200 stores open or in development, Robeks fresh juices and smoothies franchise is a trailblazer in the industry. We’re continuing to build our legacy as a best-in-class brand that features products made with fresh and natural ingredients.
One big part of our success is finding franchisees that are a good fit for us. Robeks does its part by providing the support and training necessary to make the business profitable for everyone involved. But in the end the real drive for success comes from the franchisee. Here are three key characteristics of a successful Robeks franchise owner.
1. Passion for health
A successful Robeks franchisee is someone who wants to make money by working toward strong healthy lifestyles in the community.
Our top performers understand the nutritional advantages of a high-fruit diet and guide customers toward smoothies and fresh-squeezed juices that will help them achieve their health goals of losing weight, building muscle, gaining endurance, boosting metabolism or improving memory.
Fruit smoothies and fresh-squeezed juices are an increasingly popular part of a healthy lifestyle and one of the easiest ways to make sure you get the nutrients your body needs. People who choose to live a healthy lifestyle want to be around, and supported by, other people making the same choices. A neighborhood Robeks fulfills this need.
Robeks franchise is a caring brand. Franchisees with a zeal for healthy living stand out. Customers recognize that you’re not only selling smoothies — you’re supporting health.
2. Love of community
Our franchise owners are usually strong advocates of healthy eating and living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors’ offices. They are eager to help consumers live better, healthier lives. A successful Robeks franchisee is an outgoing, engaging person who connects with those people and helps them understand the many ways that Robeks can help.
Robeks franchise is a successful, growing business, but in almost 20 years of doing business we’ve noticed that franchisees who are eager to give back to their communities are the ones that reap the greatest returns.
3. Financial stability and entrepreneurial mindset
Financial stability is an important characteristic we seek in our franchisee candidates. A candidate needs to have a FICO score of 680 and a sound business reputation. We will conduct with the candidate a 60- to 90-day process that will ultimately culminate in a meeting with Robeks corporate leaders for a mutual conclusion about whether this is a good fit for you and the company.
Not only is the having a financially stable history important, but also the right entrepreneurial mindset. When customers come in and stare at your menu board with confused looks, you are the passionate expert that helps them learn about healthy fruit smoothies and juices. Your guidance can turn that casual customer into someone who comes in several times a week.